SocJus Thesaurus: “Reinforcement”, or how A. Sarkeesian misuses psychology.

In the first installment of my Social Justice thesaurus (about the world “problematic”) I said I would follow a certain structure when writing these posts. I don’t remember what I said, so I’ll ignore that and I’ll write this one following whatever order or structure may strike my fancy.

While the overuse and abuse of the word problematic are easy to detect, and it’s almost like a tribal badge for social justice berserkers, I suspect few people have realized that the verb “reinforce” (and, very rarely, the noun “reinforcement”) is a staple of social justice media/entertainment criticism. It is, however, a key concept of Social Justice rhetoric, and many of their arguments would be meaningless without it. If you pay attention, you will see that the word (or a synonym) appears in almost all social justice texts. Why? Because the key trick in any media criticism is to link media “exposure” to a behavioral effect or a change in beliefs, and reinforcement is the magical link. Basically: watch or play this, and it will corrupt you.

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SocJus thesaurus: Problematic.

 

This will be the first in a series of posts about the words, expressions, and language commonly used by so-called “Social Justice” advocates, especially their degenerated version that is so common in today’s media. My main point is that such languages destroy communication and the ability to understand reality, and it’s a comeback to the worst kind of intellectual obscurantism.

Each article will be divided into five parts: (a) The origins and etymology of the word or expression in its SocJus manifestation. (b) Non-SocJus (if any) uses of the word. (C) Associations: This is a thesaurus, so here I will write those words, meanings, synonyms, or expressions that usually go with it (d) Why the word is used and why it’s so useful or powerful. And (e) Possible antidotes to that SocJus terminology.

This first post will be about one of the jewels of Social Justice jargon: Problematic.

Continue reading “SocJus thesaurus: Problematic.”