“Where does coffee come from?” Asks multinational coffee megacorporation. “Dunno,” it says and shrugs.

There is a type of news or news article that reflect the current zeitgeist so well that they deserve their own analysis.

Coffee industry discusses need to improve diversity, inclusion – The Seattle Times 18.04.2018

Coffee farmers, buyers, roasters, retailers and baristas from around the world are gathering in Seattle this week to show off their wares, compete in the U.S. Coffee Championships and do business.

And nothing goes better with coffee than conversation.

 At an industry symposium on the sidelines of the Specialty Coffee Expo in Seattle, talk focused on challenges ranging from climate change and consolidation to the industry’s struggles with equity, diversity and inclusion up and down the supply chain.
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Other speakers pointed to an economic reason to welcome more under-represented minority groups into the coffee business, particularly as the industry looks for its next wave of growth. In the U.S., young, ethnic minorities represent a huge and growing market of would-be specialty coffee drinkers, but they may not see themselves reflected in the industry, said Phyllis Johnson, president of BD Imports.
How should the industry increase coffee consumption among African Americans and other minority groups, Johnson asked. Her answer: “Hire them.”
This article links to an older article: “After arrests, Starbucks is talking race.”
I know most of you reading this are American, so bear with me when I say this is the most American thing I have read in a long time. It combines self-centeredness and lack of geographical knowledge, peak wealthy liberalism, and peak corporativism, all mixed together in an unholy brew of moral superiority and ignorance.

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